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To sell your apps, be social

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Advice from Twitter’s Ross Sheil @ App Promotion Summit

twitter's ross sheil at #APSLondon

To ensure that an app is successful, business developers should ensure that they focus on social media sales rather than app stores. That was the underlying message in presentations at the 3rd App Promotion Summit held in London yesterday [July 9th 2015] from both Facebook and Twitter. Plenty of statistics were given to support this, by Ross Sheil of Twitter in particular. These sites are also providing developers with software suites to analyze app performance, the aim being to identify usage patterns and keep your users engaged. Twitter’s Fabric suite for mobile developers is in fact now a year old.

Twitter say 58 per cent of their users installed an app in the last month, with in-app purchases equating to almost $ 70 million. And that’s just one potential app revenue stream.

You should also be monitoring ‘branter’, i.e. banter about your brand, and react in a timely fashion by offering promotions, for example, when the volume is significant.

For the top 20 apps this equates to about 40 million tweets, apparently.

The average smartphone user has downloaded 52 apps, uses 10 of them regularly, and never uses another 10.

So good luck with your app if you’re developing one. It’s tough out there!


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